A critical aspect of ‘The Green Steel Challenge’ is the willingness of end use customers to pay a Green Steel premium for goods manufactured from net zero or low carbon steel. In this episode we talk with Nicole Voigt, Managing Director & Partner of BCG based in Dusseldorf, Germany who have recently undertaken a major study across the globe looking at how consumers may be willing to pay for net zero automobiles and domestic appliances. The findings are very surprising and lead to a most interesting discussion.

A Glossary of terms featured in this episode and throughout The Green Steel Challenge podcast is now available via Kallanish Commodities.